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World Wing Enterprise Co., Ltd. Marks Its 45th Anniversary
— Advancing Global Integration of Research, Education, and Practice through “Motionology®” and Strengthening International Collaboration Hub —
On the occasion of its 45th anniversary, World Wing Enterprise Co., Ltd. will further strengthen its international collaboration hub and expand the global integration of research, education, and practical application centered on Motionology®.
World Wing Enterprise Co., Ltd.
Adjacent to JR Tottori Station / International Exchange Center integrated Scheduled for completion: Autumn 2026 Image for illustrative purposes only
World Wing Enterprise Co., Ltd. proudly celebrates its 45th anniversary on April 19, 2026. We extend our deepest gratitude to all those who have supported us throughout our journey.
Through the development and application of Beginning Movement Load Training (B.M.L.T.), our company has continuously advanced research and practice in movement optimization and functional enhancement, spanning from elite athletic performance to medical and rehabilitation fields.
Marking this milestone, we will further reinforce our role as an international hub while promoting the systematization and global expansion of a new academic discipline: Motionology®.
Dr. Yasushi Koyama (Ph.D.), our representative, has conducted extensive research on movement optimization and functional enhancement within organizations affiliated with the Japan Olympic Committee (JOC), grounded in physiology, neurophysiology, and biomechanical engineering. These research outcomes have extended beyond sports into the domains of medicine and rehabilitation.
The B.M.L.T. CAM® machines, developed through this body of research, incorporate a proprietary mechanism combining progressive and regressive loading with relaxation phases. This system suppresses excessive muscular tension and promotes the reconstruction of neuromuscular coordination.
Furthermore, this principle has been systematized as:
Relaxation-Gated Torque (RGT)
— offering a new paradigm in movement control, where relaxation serves as the initiating state.
Photo: Higashi Rehabilitation & Orthopedic Clinic
Photo: Higashi-Osawa Orthopedic, Internal Medicine & Rehabilitation Clinic
Photo: Fukuoka Higashi Kusano Rehabilitation Clinic
Photo: Orthopedics LYFART
Photo: World Wing Ikebukuro
Photo: World Wing Shonan
■ International Collaboration Hub
The “Mother Campus” (our headquarters facility) is the birthplace of Beginning Movement Load Training® (B.M.L.T.) and has been positioned as the core center for research, education, and practice.
Within the campus, the First and Second Training Rooms of the Main Building, along with the Research Facility, have welcomed researchers, medical professionals, sports practitioners, and educational institutions from Japan and abroad. These facilities have served as an integrated hub for knowledge exchange across research, education, and practical implementation.
In recent years, growing global interest in movement science and rehabilitation has led to an increase in international visits, joint research initiatives, and participation in educational programs. As a result, the importance of international collaboration has intensified.
To meet these expanding demands, and with the support and requests from governmental bodies, institutions, and corporate partners worldwide, we are pleased to announce the establishment of a new office building integrated with an International Exchange Center in this milestone year of our 45th anniversary.
This new facility will further enhance the sophistication of research, education, and practice, while fostering international human and intellectual exchange. Through these efforts, we aim to create new value in the fields of movement and health, contributing meaningfully to society.
These initiatives also position the facility as an implementation hub for Motionology®, serving as a foundational platform for future global expansion.
Aerial view of the JR Tottori Station area (red circle: planned site of the new facility). Positioned as a nexus connecting urban infrastructure with a research hub, fostering international collaboration.
A training program involving approximately 200 participants, including physical therapists from partner hospitals and trainees from affiliated institutions in South Korea. Functioning as a global human resource development hub.
A scene of international exchange at the 5th-floor entrance. The central figure is Mr. J.W. Kuo, former Minister of Economic Affairs, Taiwan. The facility also serves as a hub for international industrial and research collaboration.
Joint discussions with professors from the Faculty of Engineering, Mahidol University (Thailand), and the Tottori Industrial Promotion Organization, focusing on the introduction of B.M.L.T. CAM machines and the establishment of a satellite research lab within the university.
Conceptual Image of the Showroom in the New "International Exchange Center / New Office Building"*Some images are partially generated by AI.
■ Definition of Motionology®
Motionology® is an academic discipline that explores and implements principles of movement aimed at optimizing force generation and transmission through the reorganization of neuromuscular coordination, initiated from a state of relaxation.
■ Muscle Activity Monitoring (EMG)
In B.M.L.T. CAM® machine training, movements incorporating progressive/regressive loading and relaxation phases produce muscle activity characterized not by continuous contraction, but by controlled states that include relaxation.
These patterns differ from conventional sustained contraction and indicate the reconstruction of neuromuscular coordination.
■ Product Development — 45th Anniversary Project
BeMoLo® shoes are developed based on a design philosophy that optimizes motor control through appropriate stimulation and response of plantar sensory receptors.
■ BeMoLo® Running VeLo Tricot specs Series
To commemorate the 45th anniversary, four new colors under the “45th Anniversary Model” will be introduced, delivering functionality and value across a wide spectrum—from daily movement to competitive performance.
■ BeMoLo® Long-Selling Series
BeMoLo® long-selling models, loved over time.
A new chapter is now being written through the 45th Anniversary Project.
A new chapter is now being written through the 45th Anniversary Project.
Further details will be announced soon.
■ BeMoLo® GOLF Streamline Model
One year since its advertisement launch, we sincerely appreciate the overwhelming response received.
The 45th Anniversary Project is currently underway.
The 45th Anniversary Project is currently underway.
Further details will be announced soon.
Within one year of advertisement release, sales have exceeded projections, progressing at over 150% of the forecast pace.
■ BeMoLo® Baseball Cleats《Strategy B Brand・White》
As part of the 45th Anniversary Project, initiatives such as enhanced custom-made programs are underway.
The legacy built by BeMoLo® baseball Cleats.
And the next challenge beyond it.
And the next challenge beyond it.
■ Message from the Representative
“We have focused on ‘relaxation’—the state that precedes force generation.
Relaxation is not merely a pause; it is a dynamic control state that determines the quality and direction of the next force. This principle has been systematized as Motionology®.
On the occasion of our 45th anniversary, we will expand this new perspective to the world.”
Relaxation is not merely a pause; it is a dynamic control state that determines the quality and direction of the next force. This principle has been systematized as Motionology®.
On the occasion of our 45th anniversary, we will expand this new perspective to the world.”
■ Company Overview
World Wing Enterprise Co., Ltd. develops its business based on Beginning Movement Load Training (B.M.L.T.), operating across wellness, rehabilitation medicine, and sports science.
In recent years, through the proposal of Motionology®, we have advanced the integration of research, education, and practice.
Moving forward, we will continue to create new knowledge centered on Motionology®, strengthen international collaboration, and contribute to improving human health and performance, thereby delivering new value to society.
“Mother Campus ‘Tenshomaru + Research Facility’ and the new ‘International Exchange Center / Office Building’”
Image originally used during the keynote invitation at the 18th International Convention on Rehabilitation Engineering & Assistive Technology (i-CREATe), held in Bangkok, Thailand, November 2025.
Image originally used during the keynote invitation at the 18th International Convention on Rehabilitation Engineering & Assistive Technology (i-CREATe), held in Bangkok, Thailand, November 2025.
Dr. Yasushi Koyama presenting BeMoLo® "TERRA" shoes to Her Royal Highness Princess Maha Chakri Sirindhorn, who has expressed a profound interest in the potential of the shoes to support daily movement and walking.
